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Aug. 12th, 2007

atkins diet

susanjacobson

Globalization



Definitions of Globalization
  • International Monetary Fund -The growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions in goods and services, free international capital flows, and more rapid and widespread diffusion of technology.
  • International Forum on Globalization - The present worldwide drive toward a globalized economic system dominated by supranational corporate trade and banking institutions that are not accountable to democratic processes or national governments.

    Agents of the Globalization of Media
  • Multinational Conglomerates - Operate media outlets in multiple countries, with no “home” base.
  • Internet - Brings together news, information and community discussion from across the globe.
  • News Agencies - Deliver news to a global audience. (AP, Reuters, AFP)
  • Video News Services - Deliver video to a global audience. (AP, Reuters)
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  • atkins diet

    susanjacobson

    Media and Governance

    The Fourth Estate
    The term "Fourth Estate" has been used to characaterize the press since shortly after the invention of the Gutenberg printing press. In Europe, the "Estates" referred to the stratafication of power in society. The Clergy was the First Estate, and held the most power; the Nobility was the second estate; the "people" or the masses, made up the Third Estate. Historian Thomas Carlyle used the term "Fourth Estate"in 1841 to describe the reporters who covered the activites of the English Parliament. In the United States, the term "Fourth Estate" has come to take on the meaning of a fourth "branch" of government - The Executive, the Legislative, the Judicial and the Press as the fourth - emphasizing the watchdog nature of the press in this country. As Kovich and Rosenstiel said:

    The purpose of journalism is to provide people with the information they need to be free and self-governing.

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    Aug. 6th, 2007

    tua38279

    (no subject)

    Found this article on USA Today which highlights advertisers strategy to counter TIVOs and DVRs.

    http://www.usatoday.com/money/advertising/2006-07-05-5-second-ads-usat_x.htm#

    Jul. 31st, 2007

    atkins diet

    susanjacobson

    Advertising

    Advertising & the Economy
  • Ad expenditures = 2% of US GDP
  • Economic growth = growth in ad spending
  • Strong economy = more jobs, more disposable income, more products, more ads
  • Economies where basic goods are scarce do not have advertisements.
  • Ads exist in economies where there are choices among products, and may serve as vehicles for product comparison.

    Largest US Advertisers 2003
  • General Motors - $3.7 billion
  • Time-Warner - $2.9 billion
  • Procter & Gamble - $2.7 billion
  • Pfizer - $2.6 billion
  • Ford - $2.3 billion
  • Daimler-Chrysler - $2 billion
  • Disney - $1.8 billion
  • Johnson & Johnson - $1.8 billion
  • Sears - $1.7 billion
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    susanjacobson

    The Evolution of the Web

    DISCLAIMER: All histories are told by somebody and for some reason. This is my version of the history of the Web. Other teachers may emphasize other aspects of the story.

    Vannevar Bush

  • Director of the Office of Scientific Research during World War 2
  • Was responsible for overseeing research efforts in conjunction with building the atomic bomb.
  • Published As We May Think in 1945.
  • Bush’s Problem: “There is a growing mountain of research”
  • “…our methods of transmitting and reviewing the results of research…are totally inadequate for their purpose.”
  • Bush’s insight: Our methods of indexing data - alphabetically or numerically - do not parallel the human mind, which works by association.

    Bush’s Solution: The Memex

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  • Jul. 26th, 2007

    sgrosso

    The future of newspapers and digital journalism...

    Below are two articles recently written by Inquirer columnist Mark Bowden (author of "Black Hawk Down") in which he opines about the future of newspapers and journalism in the digital age. I find them to be an excellent analysis of the advantages and disadvantages of print and electronic media. Ultimately, Bowden believes newspapers will withstand the technological advancements now threatening the industry, but I wonder, will the applaud given to newspapers and recognition of the tremendous impact they have made on journalism and news coverage reverberate through later generations accustomed to receiving news through other media?

    http://www.philly.com/inquirer/columnists/mark_bowden/20070610_The_Point___Best_news_source__Its_newspapers.html

    http://www.philly.com/inquirer/columnists/mark_bowden/20070617_The_Point___Journalisms_future.html
    atkins diet

    susanjacobson

    Television



    Impact of Television
  • 67% of US households have 2 or more TVs
  • 63% of US households receive 30 or more channels
  • TV is the main source of news for 70% of the US public
  • The average household views 7 hours, 12 minutes of TV daily every day
  • TV changed US lifestyles, as more spare time was spent with TV, less at civic or social gatherings

    Impact of TV on Other Media
  • Newspapers - TV took away most national advertisers from newspapers
  • Magazines - TV took away most national advertisers from magazines, forcing magazines to serve niche audiences instead of more generalized mass audiences
  • Movies - TV forced the movie industry to focus on improved production qualities (color, surround sound) to compete with TV programming
  • Radio - TV forced radio out of the narrative content programming business and into niche markets like music
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  • atkins diet

    susanjacobson

    Radio

    Early Radio Timeline
  • 1895 - Guglielmo Marconi transmits first radio message
  • 1906 - Lee De Forest creates audio tube that transmits voice over radio
  • 1920 - KDKA Pittsburgh is the first commercial radio station
  • 1927 - Congress creates the Federal Radio Communications Commissioan (FRC) to regulate radio
  • 1934 - FRC becomes FCC
  • 1939 - First FM station
  • See a more detailed timeline here

    Listening to the Radio


    History of Radio Programming
  • Early 1920s - Hotel"Potted palm" music, public speeches
  • Later 1920s - Pre-recorded music, news, early narrative programming
  • 1930s - Syndicated comedy, drama and soap operas
  • 1950s - Shift to music formats
  • 1980s - Shift to niche formats

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  • Jul. 23rd, 2007

    atkins diet

    susanjacobson

    Magazines

    Influence of Magazines on US
  • Magazines were first US national mass medium
  • American culture was first identified and disseminated through magazines
  • Advertisers used magazines to build national markets.
  • The growth of national markets and national culture transformed US from agricultural economy to industrial economy.
  • In the 1950s, television took over as the leading mass market vehicle for national advertising



    First US Magazines
  • Philadelphians Benjamin Franklin and Andrew Bradford printed the first magazines in the American colonies.
  • 1741 - Franklin publishes General Magazines.
  • 1758 - Bradford printed and sold American Magazine at the corner of Front and Market Streets..
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  • atkins diet

    susanjacobson

    Newspapers


    Largest US Newspapers
  • USA Today - 2.2 million subscribers
  • Wall Street Journal - 1.8 million
  • New York Times - 1.1 million
  • LA Times - 955,000
  • Washington Post - 733,000
  • NY Daily News - 732,000
  • NY Post - 652,000
  • Chicago Tribune - 614,000
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